Hedda mottok juryens pris for beste konsept med denne begrunnelsen:
«Kandidaten leverer et helhetlig konsept med kommersiell
bredde, sterke bærekraftsaspekter, godt håndverk, god
materialforståelse og tidsriktigdesign.»
Photo: Igor Zaitcev
Hedda Marie Bay
By earth_for earth
In making her collection, Hedda has drawn inspiration from nature’s own material, crystals. The outer garments represent the shape they grow into; circles, squares and triangles, while the inner garments represent the feeling that they give you. Exploring this link even further, she has fitted each garment with a personal crystal, strengthening the bond the person wearing the clothes will feel with nature.
Crystals are a symbol of longevity, timelessness and quality, all of which can be reflected in the carefully selected materials in Hedda’s collection. These too are nature’s own, consisting of hemp, silk, lyocell and organic cotton. Throughout the entire design process, she has made conscious environmental choices to ensure that the clothes, just like the crystals, are made of earth and can be safely returned back to earth. Her collection is 100% biodegradable. Let’s close the loop together!